Business Plan Pendirian Usaha Pembuatan Sling Bag Wanita Dari Bahan Kulit Pull Up Kombinasi Serat Daun Nanas Di Kabupaten Blitar Jawa Timur

Mochamad Daerobi, - (2019) Business Plan Pendirian Usaha Pembuatan Sling Bag Wanita Dari Bahan Kulit Pull Up Kombinasi Serat Daun Nanas Di Kabupaten Blitar Jawa Timur. Tugas Akhir thesis, Politeknik ATK Yogyakarta.

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Abstract

Nanas merupakan salah satu potensi daerah Kabupaten Blitar di sektor pertanian. Selain buahnya di Kabupaten Blitar nanas juga diolah untuk dijadikan serat yang digunakan sebagai bahan baku kerajinan. Namun dalam hal ini pemanfaatan serat nanas belum optimal. Penyusunan business plan pendirian usaha pembuatan sling bag bertujuan untuk mengoptimalkan potensi sumber daya alam (serat daun nanas) yang dimiliki oleh Kabupaten Blitar dengan menjadikan produk kreatif yang memiliki nilai jual tinggi. Pada periode 2020-2024 pelaksanaan business plan IKM “Trees & Creek” diharapkan dapat menjadi usaha yang mampu mewujudkan tercapainya pertumbuhan ekonomi yang berkualitas dan berkesinambungan serta mampu menciptakan trend baru di kalangan masyarakat khususnya dalam bidang industri tas. Business plan establishment of sling bag manufacturing is as a form of optimization of natural resources (pineapple leaf fiber) and industrial resources (pull-up leather) owned by Blitar Regency to become creative products. This product of pull up leather sling bag combined with pineapple leaf fiber is a new breakthrough in the world of bag industry in Blitar Regency. In the period 2020-2024, the implementation of "Trees & Creek" SMEs business plan is expected to be a business that is able to realize the achievement of quality economic growth and sustainable and able to create new trends among the community, especially in the bag industry. The target market of this business is career women age 20-34 years in Blitar regency. The increasing number of female population of 20-34 years age group and the increasing requirement and desire of women to appear more practical and stylish when using bags, causing the demand for sling bags from year to year has increased.

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