Minimalisasi Potensi Penolakan Desain Di CV. Rumah Warna, Sleman, Daerah Istimewa Yogyakarta

Alif Kismani Pratama Putra, - (2019) Minimalisasi Potensi Penolakan Desain Di CV. Rumah Warna, Sleman, Daerah Istimewa Yogyakarta. Tugas Akhir thesis, Politeknik ATK Yogyakarta.

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Abstract

CV. Rumah Warna merupakan sebuah industri yang bergerak dalam bidang pembuatan tas yang berlokasi di Yogyakarta. Tujuan dari penulisan problem solving ini adalah untuk mencari solusi dalam potensi penolakan desain. Metode yang digunakan yaitu observasi, wawancara, dokumentasi dan praktek kerja langsung. Berdasarkan metode tersebut penulis menemukan bahwa penolakan desain terjadi karena kurangnya komunikasi antara tim desainer dan owner, serta desainer belum melakukan studi user dan segmentasi pasar saat membuat desain. Dari hasil pengamatan, masalah penolakan desain dapat diminimalkan dengan adanya komunikasi yang berkesinambungan antara owner dan tim desainer, serta tim desainer perlu melakukan studi user dan segmentasi pasar saat akan membuat desain. CV. Rumah Warna is an industry that is engaged in the manufacture of bags located in Yogyakarta. The purpose of writing problem solving is to find solutions in the potential for design rejection. The method used is observation, interviews, documentation and direct work practices. Based on this method the author found that design rejection occurred because of a lack of communication between the team of designers and owners, and the designer had not conducted a user study and market segmentation when creating the design. From the results of the observation, the problem of design rejection can be minimized by continuous communication between the owner and the designer team, and the designer team needs to conduct user studies and market segmentation when it comes to designing.

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